The Qualities of a good advertisement

A good advertisement is a component of following four qualities :

• Memorable- an advertisement has to be memorable for the viewers the company sponsoring the advertisement has seriously wasted its time and money if the person does not remember the advertisement after viewing it. the viewer must be able to recall the way the advertisement presented and emphasis on the product. This recall us the hallmark of an effective advertisement.
• Effective Targeting- The effective advertisement always knows its targeting market. The section of the people that have to be influenced by the advertisement. As there are always the chances that the advertisement will not please all the audience. Therefore, it is necessary to recognize the segment to be targeted. This could help you to find the medium of the advertisement.
• Entertaining- An effective advertisement always knows that it has to entertain its potential buyers along with giving the details of its product. The more the advertisement is entertaining, the more effective it will be. The advertisement can be made very entertaining by just a little touch of humor.
• Grabbing Attention- No matter how good your advertisement may be, it will do your company no good if no one sees it. An effective advertisement needs to engage the interest of the viewers with an attention grabbing design. Therefore, the process induces to test several different designs to choose the one that is the most eye catching.