There are different ways of advertising. A product, corporation, company or any event can be promoted by different ways. Like television advertising, radio advertising, mobile billboard advertising and financial advertising.
Television advertising- The main purpose of television
advertising is to create an impulse purchase. So that the person sees
the ad and immediately buys the product through toll free number or
website. Television advertisement always describes and display about the
features of the product.
Radio advertising- Radio is an expanding medium which can be found on air or online. It has some limitations such as it can be heard only and cannot be seen. It includes advertisements like warehouse sale ads, any announcements in the city.
Mobile Billboard advertising- Mobile billboards are for the most part vehicle mounted boards or computerized screens. These can be on committed vehicles manufactured exclusively for conveying ads along courses preselected by customers, they can likewise be extraordinarily prepared load trucks or, at times, substantial flags strewn from planes.
Financial advertising- It includes the advertising in the financial industry like about their business and services.Know more about their company . Example: banks and their mortgage plans and investment plans.
What makes an advertisement different from others? There is nothing much difficult. But there are things on which we can work.
Things to focus on:
See the ad is relevant- First thing to keep in mind is that the advertisement is relevant to the topic. Use relevant words in headings of ad.
Use a meaningful idea-Take an idea which makes a sense with the product and is related to it. Don't use ideas which are meaningless.
Describe the product properly- Tell about the product and its values and benefits. Clearly describe what make your product different and better from others.
Be clear and specific- Always tell good things about your products. avoid the false things like more discounts and other things to attract the customers.
Product and price- Always tell the price and specifications of the product. so that the person watching the ad is known all about the product and goes to buy it without thinking.
Doing the above steps could make your advertisement successful and increase the sales of the company.
A bad advertisement is that which does not catch the attention of the people and does not have good outcomes. An advertisement can be bad as it is not based on the preference of the person seeing the advertisement.
Some facts that make a advertisement a bad advertisement:
The advertisement is not acceptable
Is too long
Not Innovative
Violence or indecent
Wrong Messages
At the point when the commercial isn't convincing, it can bring about false promotion and complexities. At the point when the notice is too long and it delays, it won't get the consideration of individuals and won't have any desire to wind up shoppers to the item or organization. The same circumstance for if the notice isn't inventive, buyers search for innovative items furthermore imaginative ads, its demonstrates a great deal about the item and organization. False, deceptive, savagery and sexist messages are the wrong thing to put or publicize on a commercial, it can bring about individuals to have an alternate comprehension of the advertisement and their way of life. The primary point is to make a commercial that will have a decent result on individuals and make them so it will draw in individuals to be keen on the item. This video shows some bad advertisements.
A good advertisement is a component of following four qualities :
Memorable- an advertisement has to be memorable for the viewers the company sponsoring the advertisement has seriously wasted its time and money if the person does not remember the advertisement after viewing it. the viewer must be able to recall the way the advertisement presented and emphasis on the product. This recall us the hallmark of an effective advertisement.
Effective Targeting- The effective advertisement always knows its targeting market. The section of the people that have to be influenced by the advertisement. As there are always the chances that the advertisement will not please all the audience. Therefore, it is necessary to recognize the segment to be targeted. This could help you to find the medium of the advertisement.
Entertaining- An effective advertisement always knows that it has to entertain its potential buyers along with giving the details of its product. The more the advertisement is entertaining, the more effective it will be. The advertisement can be made very entertaining by just a little touch of humor.
Grabbing Attention- No matter how good your advertisement may be, it will do your company no good if no one sees it. An effective advertisement needs to engage the interest of the viewers with an attention grabbing design. Therefore, the process induces to test several different designs to choose the one that is the most eye catching.
Advertising means to display a product and show it to people to take action means that they should be attracted to it and buy that product. They use different techniques to reach the targeted customers and make them to rely on the product or services. advertising is mainly paid. It includes the use of techniques and actors and locations to shoot or print the advertisement. Advertising makes the existence of the product in the market and good advertisement leads to the growth of the sales and even make the brand identity in the market.
Advertising has always been a integral part of marketing products and new launches and it is also a most common and known way of promoting different products and services. I believe that in the coming years technology will promote advertising and people can see the information of the product on television while viewing the advertisement and order it if they like. Moreover online chats while viewing and getting information on products or services can take it to a different standard.
